Free tool

The cost of doing nothing

Churn is not a percentage on a slide. It is money leaving your account every month. Put in your numbers and see the real figure.

Current monthly revenue (MRR)

Monthly churn rate (%)

Target for SaaS: under 5% consumer, under 2% B2B.

Target growth rate (%)

Monthly loss statement

Money lost this month $2,500

Projected annual loss $34,246

That is money that should already be sitting in your bank account.

With a 5% churn rate, you have to replace 5% of your customers every month just to stay flat. You're running on a treadmill.

Investors look at retention first. Losing this much annually slashes your valuation by 5 to 10 times that amount.

Most churn happens in the first three days. Fixing onboarding is the highest-ROI thing you can do this week.