Empowering founders to unlock synergies no.
Your MVP shipped.
Now comes the real work.
If your product is broken, bloated, or bleeding users, I'll show you what to fix, what to kill, and what to ignore.
A teardown, demonstrated
This is what $2,500 buys. Watch it work.
Below is a composite of the last dozen products founders sent me. The annotations are the job: find what's killing retention, say it plainly, fix it in order.
Connect your data sources, invite teammates, and configure your workspace preferences to get started.
The specimen: a composite, so nobody has to be embarrassed in public.
Seven nav items for a two-month-old product
Your users need one path to value. They got a directory. Kill four of these.
Nine setup steps before any value appears
Setup is asking for commitment before the first date. Show the product working, then ask. Fix this first.
The "Skip for now" button is your churn report
Everyone clicks it. Nobody comes back. The escape hatch is the main door. This is the whole problem.
Three ways I fix broken products
MVP teardowns
A full walkthrough of your product with every confusing screen, dead feature, and leak named. Ends with exactly two moves for this week, in order.
Growth hacking Retention fixes
You don't need more signups. You need the users you already have to come back tomorrow. Activation, onboarding, and habit, fixed in that order.
Retention is a UX problem, not a marketing one.UX uncluttering
Every feature you added "just in case" is a tax on the one thing your product does well. I find the product inside your product and cut everything in its way.
How a teardown works
Show me the mess
You send access and a paragraph on what's hurting. That's the whole intake.
I use your product
Like a real user would: impatient, skeptical, and ready to leave.
The brutal truth call
An hour of what I found, in plain language, hardest news first.
You get the battle plan
The written report: what to kill, what to fix, and the two moves for this week.
"If your user has to think, you've already lost."underline this twice
The house rule. Everything else is commentary.
The Post-MVP Dispatch
Founder therapy in three minutes or less. One issue a week, 33 so far, each one a mistake you're probably making right now.
"Your Onboarding Flow Is a Time Bomb"
Your onboarding isn't helping users.
"Feature Requests Are Founder Kryptonite"
User feedback feels like validation.
Stop Optimizing Bullet Holes
You're building for the survivors.
Free, weekly, and occasionally painful. Unsubscribe whenever.
One price. No discovery calls about discovery calls.
Agency retainer: $15,000/mo
- ✓ Full product walkthrough, screen by screen
- ✓ The written report: kill, fix, keep, in order
- ✓ Exactly two prioritized moves. Not a 40-item backlog.
- ✓ One follow-up call to argue with me about it