Your product isn’t dying from one big bug. It’s dying from twelve small frictions you decided weren’t worth fixing yet. That’s UX debt, and like every other kind of debt, it doesn’t announce itself. It just quietly compounds until your activation numbers stop making sense.

The UX Debt Checkup is ten blunt yes/no questions across onboarding, clarity, and friction, the three places where users decide, often without even realizing it, whether they’re staying or ghosting. No theory. No 40-slide audit deck. Just the questions I ask when I’m tearing apart someone’s product to find out why it’s bleeding users.

This is for founders who suspect something’s off but can’t name it. Maybe activation looks fine on paper but something still feels sticky in the wrong way. Maybe you haven’t looked at your own onboarding flow in six months because you already know it’ll be uncomfortable. Good. That’s exactly who this is for.

Five minutes, ten questions, one honest number at the end. Hit more than three NOs and you’ve got debt that’s already accruing interest. The checkup tells you exactly where to start fixing it, not with more features, but with the leaks you’ve been stepping over.

Print it, fill it out with your actual product open in another tab, and don’t grade yourself on a curve. The scorecard doesn’t care about your feelings. It cares whether your users get to value before they get to the exit.