“Maybe later” is where good ideas go to rot and bad ideas go to hide. This is the matrix that ends the limbo, a different weapon than the classic Keep/Kill/Delay scoring, built for the moment you need a clean verdict fast and can’t afford another circular debate.

Every feature idea gets three questions: Will users care? Will users pay? And the one most founders dodge, would you personally bet equity on shipping this over everything else on the list? Those three answers sort every idea into one of five fates: Build Now, Next Sprint, Backlog, Defer, or Kill. No hedging allowed. Every feature lands somewhere, and every fate comes with what to actually do about it.

Inside you’ll find the full scoring framework, a worked example with five real feature types (export tools, reminders, dark mode, and yes, the inevitable NFT pitch someone floated), and a blank scoring table sized for your actual backlog, ten rows, ready to fill in today. There’s also the operating cadence for running this monthly instead of once and forgetting it, so your roadmap stays a decision-making tool instead of turning back into a graveyard.

Built for founders who are done letting the loudest voice in the room win the roadmap debate. Score it. Get a verdict. Move on.