Your onboarding isn’t a welcome mat. It’s a knife. Every extra field, every unskippable tour, every “just one more setup step” is a cut that bleeds users before they’ve ever seen what your product can do. Most founders treat onboarding as an afterthought, something you bolt on after the “real” features are built. That’s backwards. Onboarding is the most important product you have, and right now it’s probably killing you.

The Onboarding Butcher Shop is the full framework: five steps from signup to habit. Signup, Welcome, First Action, Reinforcement, Habit Trigger, each broken down with the common mistakes that kill activation and a fix-it checklist to cut them out. You’ll get AJ’s Onboarding Non-Negotiables, the seven Deadly Sins of Onboarding (with real “result” consequences for each), a full teardown worksheet to run against your own flow step by step, and a scored 8-metric audit that tells you exactly how bad the bleeding is, and what to fix first.

This is for founders who suspect their onboarding is the reason users sign up and vanish, but haven’t sat down and mapped it out honestly. If you’ve never watched a session recording of a brand-new user hitting your product cold, this is your wake-up call.

Walk away knowing exactly where your onboarding is cutting too deep, and exactly what to fix this week.