Your MVP has morphed into an MVP-WTF. Too many features, not enough traction, and a roadmap that reads like a ransom note written by committee. This isn’t a fluffy “find your why” retreat. It’s a 3-day tactical assault to get your product out of the ICU, and it’s a worksheet, not a listicle, so you actually finish with answers written down instead of good intentions.

Day 1 is the Feature Graveyard Audit: you run every feature through the Kill List framework and put at least one thing on the chopping block. Day 2 is the Aha! Moment Audit: you map your real onboarding flow, find your worst friction points, and fix the ones bleeding users before they ever see your value. Day 3 is the Outcome-Driven Roadmap Refresh: you set one measurable goal, score your initiatives on Impact vs. Effort, and walk away with a real Now/Next/Later roadmap instead of a wish list.

Each day comes with fill-in worksheets, score tables, friction-point trackers, an Impact/Effort matrix, so you’re not just reading AJ’s rants, you’re doing the diagnostic on your own product as you go.

This is for founders who know something’s off but haven’t sat down and forced themselves through the exercise. Block three focused sessions, grab a pen, and stop admiring the problem.