Resources

Free tools. No fluff.

Guides, checklists, and frameworks for fixing your product without hiring a consultant.

Worksheet

The 3-Day Product Detox Challenge

Delete the fluff, fix the leaks, and stop building dumb sh*t, one focused day at a time.

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Email Course

The 7-Day Product Clarity Detox

Seven days to stop lying to yourself about your roadmap.

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Framework

The Dashboard Detox

Kill 80% of your metrics. Keep the one that matters. Stop building a museum nobody visits.

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Framework

Feedback vs. Feature Requests

Your feature request graveyard is lying to you. Learn to read what users actually mean.

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Guide

The Founderspeak Decoder

Seven things founders say instead of the truth, decoded, damage-assessed, and fixed.

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Card Deck

The MVP Clarity Card Deck

20 gut-punch questions to interrogate every feature before you burn more runway on it.

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Framework

The 'No Bullshit' MVP Funnel Autopsy

Your funnel isn't a funnel. It's a sieve. Let's find out where the bodies are buried.

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Worksheet

The MVP Positioning Mad Libs

Fill in the blanks. Stop writing value props that sound like a corporate hostage note.

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Checklist

AJ's Brutally Honest MVP Teardown Checklist

The same framework I use to rip apart products and find out why they're failing to stick.

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Guide

The Onboarding Butcher Shop

Cut the fat, keep the muscle, the complete 5-step framework for onboarding that doesn't bleed users.

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Checklist

The Onboarding Churn Trap Finder

This flow has more steps than a TikTok dance and none of the joy, find out exactly where you're losing users.

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Checklist

The Onboarding Detox Checklist

A scannable, run-it-today audit that finds exactly where your onboarding is bleeding users.

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Framework

The Post-MVP Prioritization Matrix

Three questions, five verdicts, zero 'maybe later' limbo for the next feature fight with your cofounder.

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Framework

Your Roadmap Is a Crime Scene

Score every feature on three axes, get an honest Keep/Kill/Delay verdict, stop lying to yourself in sprint planning.

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Framework

Roadmap Rehab

A four-step recovery program for founders with a bloated, chaotic roadmap and a feature-hoarding problem.

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Checklist

The UX Debt Checkup

Ten yes/no questions. Five minutes. Enough truth to explain your churn numbers.

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Worksheet

Vision vs. Reality: The Alignment Scorecard

You've got a great story and a forgettable product. Here's the gap, in numbers.

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