Most founders treat their roadmap like a wishlist. Every user request becomes a feature. Every competitor move triggers a knee-jerk addition.

I just reviewed a SaaS dashboard that had 23 different features crammed into the main view. Twenty-three. The founder told me users were “confused” about where to start.

No shit, Sherlock.

🚨 Here’s what actually happened:

  • 6 months ago: Simple tool, 2 core features, 15% daily active users
  • Today: Feature graveyard, 23 options, 4% daily active users
  • Problem: They optimized for demos, not daily use

Every feature you add is a vote against focus. Every new button is a bet that confusion won’t kill conversions.

⚡ This week’s action:

Count your main dashboard features. If it’s more than 5, start killing. Your users will thank you with their wallets.

Need help cutting the fat?

I’ll show you what to kill, what to keep, and what to never build. 🔍Book a teardown